At Fia, we believe that true style begins with comfort.

We design soft, cotton-rich clothing for women and girls – perfect for every moment, from playtime to outings and cozy days at home.

Why Fia?

"Who We Are"

Fia is an Egyptian fashion brand crafting soft, delicate cottonwear for mothers and their children (girls and boys), blending style with comfort.
We believe true elegance is found in the little details — fabric, design, and feeling.
Every Fia piece is made with passion, reflecting the warm bond between a mother and her children — unique, natural, and full of love .